【新茶饮市场新年动态:扩张减速,营销创新,销量攀升】 1 月,长期跟踪的 26 间新茶饮连锁品牌新开门店数量较上月新增 106 间,总量环比增加 7.15%,但同比减少 14.8%。现存门店共 114383 间,同比减少 0.9%,行业扩张速度整体放慢。 今年 1 月开店情况呈两级分化,77.2%新店由蜜雪冰城等品牌带来,其余品牌中仅甜啦啦和茶白道新开门店在 50 以上。 从城市覆盖看,11 个...
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