挑战是在一个电商极度“内卷”的时期到来的。 昔日的“双雄”阿里和京东的市场份额逐渐被新兴平台蚕食,拼多多、抖音等平台的崛起,使得电商行业的竞争更加多元化和复杂化。与此同时,电商平台之间的价格战愈发激烈。从“百亿补贴”到“9.9包邮”,再到“仅退款”等策略,平台不断让利来吸引消费者。 迎着极度复杂的挑战,2023年,百度正式成立了电商一级事业部,百度副总裁平晓黎被选中,成为直面这场挑战的人。同年...
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