起底巨子生物:如何成为市值最高的中国美妆公司?

钛媒体
05 Mar

文 | 卿照在美妆行业“卷生卷死”的今天,品牌们一边喊着“营销费吞噬利润”,一边咬着牙把过半收入砸向直播间和KOL。然而,一家名为巨子生物的公司却显得格格不入——它用一款“皮肤吃的胶原蛋白”,不仅净利率站上了40%,撑起股价两年涨了150%,还在持续刷新新高,目前已经成为市值最高的国货美妆企业。内卷不断加剧的周期里,巨子生物,如何就成了为市值最高的中国美妆公司?01卷价格不如卷科技,抢流量不如抢...

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