泸州老窖:加强对年轻消费群体需求的研究,推动公司品牌树立年轻化、时尚化形象

酒业内参
Yesterday

  3月5日,有投资者在互动平台向泸州老窖(000568)进行提问:Deepseek的问世或将提高人们的健康意识和认知水平,以及提供其他社交途径或方法(不一定非得靠喝酒来建立人际关系),酒的社交性或将减弱,贵司是否考虑调整营销策略以吸引年轻人消费群体呢?

  对此,泸州老窖回答表示 ,我们并不认为人工智能技术发展会带来现场社交需求减弱的必然结果,多年来,公司一直在加强对年轻消费群体需求的研究,推动公司品牌树立年轻化、时尚化形象。谢谢!

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