阿迪达斯称已清空Yeezy鞋库存

环球市场播报
05 Mar

  阿迪达斯周三表示,去年第四季度售出了最后一双Yeezy运动鞋,结束了与饶舌歌手Yeezy(原名Kanye West)共同开发的这一利润丰厚的运动鞋系列的清库存过程。阿迪达斯于2022年10月与Yeezy断绝了联系。

  自从Yeezy的争议言论迫使阿迪达斯结束了与他的合作关系以来,阿迪达斯一直试图从这一事件中摆脱出来。该事件削弱了阿迪达斯的收入,并导致该公司在2023年出现年度亏损。

  该公司于2023年5月开始出售其剩余的Yeezy鞋库存,并承诺捐赠部分收益。

  阿迪达斯报告称,2024年出售Yeezy运动鞋的收入为6.5亿欧元(约合6.9亿美元),利润约为2亿欧元。

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