市值2000亿!4个"中产收割机"运动品牌,背后资本全是这一家公司

李砍柴
05 Mar

腿踹李宁特步,脚踢耐克阿迪,全球化卷飞的安踏,真的杀疯了。先是2011年,安踏营收首次赶超国产大哥李宁,此后逐年拉开距离。再到2023年,以623亿营收,超越国际运动品牌耐克。今年开年,安踏更是以“三连击”强势开局:国际奥委主席巴赫亲赴晋江总部,表达安踏对奥林匹克运动支持的感谢;携手国家地理研制冲锋衣,为科研人员提供专业装备支持;与体育基金会合作“优秀运动员终身保障公益项目”,为奥运健儿提供终身...

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