IT之家 3 月 6 日消息,据 Canalys 最新数据,2024 年,全球可穿戴腕带设备市场实现稳步增长,出货量达 1.93 亿部,同比增长 4%。这是继 2022 年市场调整后,连续两年实现增长。
报告称,中国及新兴市场的强劲需求成为主要增长动力,弥补了美国、印度等成熟市场的下滑。基础手表和基础手环推动了入门级用户的增长,而苹果、小米、华为等头部品牌竞争加剧,市场格局进一步演变。
2024 年,中国依然是全球最大的可穿戴腕带设备市场,出货量占全球 30%,同比增长 20%。得益于政府补贴、产品升级及生态整合等多重因素的推动,第四季度更是激增 50%。
IT之家附各厂商排名如下:
苹果 3450 万台,市场份额 17.9%,同比下滑 3%;
小米 2930 万台,市场份额 15.2%,同比增长 42.2%;
华为 2650 万台,市场份额 13.7%,同比增长 54.2%;
三星 1560 万台,市场份额 8.1%,同比增长 34.9%;
Noise 880 万台,市场份额 4.5%,同比下滑 25.9%。
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