金吾财讯 | 周大福(01929)延续升势，截至发稿，涨7.03%，报8.53港元，成交额1.17亿港元。消息面上，摩根士丹利表示，高级黄金产品的快速崛起反映出消费者愿意为优质工艺和设计支付溢价，预计更多本地品牌将瞄准这类消费群体，而最具代表性的品牌应继续表现优异。该行基于主要的珠宝购买标准，对18个国内外珠宝品牌进行排名，其中老铺黄金、周大福珠宝、宝格丽和卡地亚表现尤为突出。
大和发布研报称，市场过份高估与老铺黄金之间的竞争忧虑，而且低估了周大福正在进行的品牌升级措施所带来的利好因素。其次，该行认为市场忽略了周大福的传统黄金系列HUA Collection正有潜力演变成独立品牌，从而释放重大价值。另外，该行认为周大福先前的快速店铺扩张策略正急剧逆转，预计净利润或于2024财年下半年触底。
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