【券商聚焦】花旗予泡泡玛特(09992)和名创优品(09896)“买入”评级 指中国IP商品市场具有巨大的增长潜力

金吾财讯
05 Mar

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金吾财讯 | 花旗发研报指,指中国的IP商品市场具有巨大的增长潜力,因为其人均消费支出与发达市场相比仍然较低。授权业务深度连接所有消费领域,为实现IP的商业价值提供广泛机会,而IP商品是其中的主要途径。

该行看到,高品质IP供应、产品创新和供应链能力将推动IP消费的上行潜力。泡泡玛特(09992)和名创优品(09896)是这一领域的两个突出参与者,它们以各自的方式应对行业的快速增长并争夺市场份额。该行重申对泡泡玛特的“买入”评级,目标价120港元,因其具备孵育成功专有/独家IP的能力。该行亦维持对名创优品的“买入”评级,H股目标价47.5港元,因其IP商品销售贡献上升带来的利润率扩张潜力。

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