中国新消费哪家强?花旗强推泡泡玛特和名创优品,IP衍生品市场爆发在即!

华尔街见闻
05 Mar

在消费市场逐渐从物质消费向精神消费转型的当下,IP衍生品市场正成为全球投资者瞩目的焦点。花旗Lydia Ling团队4日发布的研究报告指出,随着年轻一代消费能力的崛起和对精神消费的追求,中国的IP衍生品市场将迎来巨大的增长潜力。2022年中国IP衍生品零售销售额已达715亿元人民币,预计到2027年将突破1000亿元人民币,年复合增长率(CAGR)超过20%。而泡泡玛特和名创优品则是这一趋势中的...

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