Pro、Max、Ultra 新能源汽车命名偏爱英文后缀 差异化、科技感实现品牌溢价

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05 Mar
GoPro3.06%Post-market

Pro、Max、Plus、Ultra这些英文后缀在苹果、小米等品牌的电子产品中已经是“家常便饭”。  在小米SU7 Ultra发布引发市场热烈反响之后,3月3日,“广东小鹏汽车申请注册‘P7 Ultra’商标”登上热搜。种种现象或表明,产品名称添加英文后缀的趋势正从电子产品领域向新能源汽车行业延伸。  从品牌角度分析,这些英文后缀有哪些作用?其如何影响消费者心智?新能源汽车产品名称后缀是否也呈现出...

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