【机构：2024年全球可穿戴腕带设备市场增长4%，中国与新兴市场需求强劲】金十数据3月6日讯，市场分析机构Canalys发布报告显示，2024年，全球可穿戴腕带设备市场实现稳步增长，出货量达1.93亿部，同比增长4%。这是继2022年市场调整后，连续两年实现增长，展现出复苏的势头。中国及新兴市场的强劲需求成为主要增长动力，弥补了美国、印度等成熟市场的下滑。基础手表和基础手环推动了入门级用户的增长，而苹果、小米、华为等头部品牌竞争加剧，市场格局进一步演变。2024年，中国依然是全球最大的可穿戴腕带设备市场，出货量占全球30%，同比增长20%。得益于政府补贴、产品升级及生态整合等多重因素的推动，第四季度更是激增50%。
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