Release Date: March 11, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you provide insights into the current comp trends and any concerns about a slowing macro environment affecting future traffic? A: Mel Hope, CFO: We feel positive about the direction of our business. Our Q4 traffic improved compared to Q3, and Q1 traffic to date is better than Q4, indicating a positive trend.
Q: How will the marketing strategy in 2025 differ from 2024, and what are the expected impacts? A: Mel Hope, CFO: We are excited about the results from our 2024 marketing tests. In 2025, we plan to scale these efforts significantly, which is fully integrated into our financial plans. This step-up in marketing spend is expected to drive our guidance and remains below industry average as a percentage of sales.
Q: What is the impact of egg prices on your commodity inflation, and how are you managing it? A: Mel Hope, CFO: Eggs and potatoes make up about 15% of our commodity basket. We contract egg prices annually, but due to diminished flocks, we are supplementing supply with spot market purchases, leading to additional costs. We expect this situation to persist until flocks mature, assuming no further depopulation.
Q: How do you approach pricing in light of current inflationary pressures, and are you open to revisiting pricing decisions later in the year? A: Christopher Tomasso, CEO: We follow a consistent pricing strategy, taking increases at the start of the year based on expected inflation. We review mid-year to adjust if necessary, but we aim to avoid permanent pricing changes for transitory issues like avian influenza.
Q: How are you emphasizing value without deep discounts, and do customers recognize this strategy? A: Christopher Tomasso, CEO: Our marketing tests showed that focusing on core menu items and top sellers resonated with consumers, highlighting our everyday value. We have results from various creative executions that confirm consumer recognition of our value proposition.
Q: Can you elaborate on the performance of new unit openings and any common factors driving their success? A: Mel Hope, CFO: Recent openings have larger square footage than legacy units, often utilizing second-generation spaces. These locations offer larger dining areas and kitchens, contributing to their success. Our site selection criteria ensure consistent performance across geographies.
Q: What are your expectations for traffic growth in 2025, and how does marketing contribute to this? A: Mel Hope, CFO: We expect flat to slightly positive traffic growth, driven by both increased frequency from existing customers and attracting new guests through our marketing efforts.
Q: How are you leveraging customer data and analytics, and do you need a loyalty program for this? A: Christopher Tomasso, CEO: We don't require a loyalty program to utilize customer data. We collect data from various sources and use it strategically to engage with customers and potential customers, enhancing our marketing effectiveness.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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