3月11日,都市丽人(02298)发布正面盈利预告,预计2024年股东应占溢利约1.2亿元,比上年的4248万元同比增加约180%。
都市丽人之所以能够实现盈利大增,一个重要原因是和联营商合作拓展电子商务业务,2024年度在电子商务平台上成交的商品交易总额(GMV)约11 亿元,从而大幅提升都市丽人在中国的市场份额,改善了公司的经营业绩。
公司设计、研究、开发及销售自有品牌贴身衣物产品及其他产品,产品包括文胸、内裤、睡衣等。
截至2024年上半年,公司自营和联营店营收占总收入的42.5%,加盟商销售占比28%,而电子商务占比15%。
(文章来源:财中社)
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