特斯拉股价遭遇重创,盘中一度大跌15%。
从销量层面来看,特斯拉全球市场表现均不理想。在欧洲,1月新车销量同比减少45%,2月在德国销量更是暴跌76.3%,仅售出1429辆,前两个月总计交付量较去年同期暴跌70.6%。美国市场2月份新车销量同比减少5%,连续4个月下降。而在中国,2月批发销量为30688辆,同比下跌49.16%。
与此同时,马斯克在政治领域的涉足也对特斯拉产生了负面影响。自马斯克踏入华盛顿政治圈,担任白宫雇员及总统高级顾问,特别是以政府效率部(DOGE)负责人身份亮相后,争议不断。其政治言论引发欧美地区部分消费者不满,全美多地还出现针对特斯拉门店和车辆的破坏行为,如科罗拉多州一家经销店多次遭纵火。这无疑进一步削弱了特斯拉的市场需求与品牌形象。
股价暴跌与销量下滑形成恶性循环。销量不佳让投资者对特斯拉未来业绩信心受挫,华尔街各大投行纷纷下调特斯拉目标价。美国银行因新车销量下降、低成本车型进展缓慢,将目标价从 490 美元下调至 380 美元;高盛考虑到中国市场自动驾驶系统的激烈竞争,将目标股价从 345 美元下调至 320 美元。瑞银更是预计特斯拉本季度交付量仅 36.7 万辆,较此前预测减少 16%,并预计全年销量同比下降约 5%。
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