在当今数字化浪潮风起云涌的时代,大数据科技为商业领域带来了前所未有的变革,DTC模式(Direct-to-Consumer)应运而生。DTC模式凭借精准营销和高效供应链管理等优势,越来越受到品牌商的关注,但在从传统模式向DTC转型的过程中,品牌商们也面临着诸多挑战。本期《华福首席》以Nike转型DTC的过程为案例,深入剖析其成效与阻碍,并通过复盘海外其他品牌的DTC转型进程与成效,对国内各类...
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