Release Date: March 11, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: The company's overall advertising revenue declined this year. What's the company's outlook for its advertising business moving forward? A: (Dagang Feng, CEO) In 2024, we optimized our advertising products and customer base, reducing low-margin and high-risk businesses. Despite a slight decline in overall advertising revenue, key accounts like Alibaba and JD.com remained stable. We are optimistic about 2025, focusing on key content verticals such as AI and global expansion to strengthen our advertising business resilience.
Q: Throughout 2024, what progress has the company made in reducing costs and improving efficiency? A: (Dagang Feng, CEO) We implemented cost control measures, including relocating to lower-cost offices and streamlining teams. These efforts, along with integrating AI technology, reduced nonoperating expenses by over 50% in the second half of 2024 compared to 2023. Our operating expense ratio also declined by 17% year-over-year, significantly narrowing our operating losses.
Q: What led to the decline in full-year revenue from enterprise value-added services, and what is the outlook for this year's revenue? A: (Dagang Feng, CEO) The decline was due to macroeconomic uncertainties affecting small and medium enterprises and government institutions, leading to reduced spending. We also restructured our regional outlets, scaling down low-margin projects. In 2025, we plan to expand our global expansion initiatives and continue legacy IP events to drive revenue growth in enterprise value-added services.
Q: How does the company position itself in generative AI across content and product offerings? A: (Dagang Feng, CEO) We have been proactive in covering AI developments and launched AI-powered products like AI Text to Image and AI Media Coverage. In 2025, we will continue to develop our AI content ecosystem and integrate AIGC technology with content production to maintain our edge in AI trends and deliver premium content.
Q: What are the company's strategic priorities for 2025? A: (Dagang Feng, CEO) Our priorities include enhancing content creation, expanding product and service offerings, and leveraging AI technology to support high-quality development among new economy stakeholders. We aim to refine our products, customer base, and organizational structure to further enhance overall profitability.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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