【哪咤2 IP授权费升至900万元】金十数据3月11日讯，《哪咤2》的火爆仍在持续，其不仅席卷了票房市场，更在商业领域掀起了一场IP价值的“掘金热潮”。有数据统计，从IP授权到跨界合作，目前已有20余个品牌与《哪咤2》跨界合作。其IP授权费也因此水涨船高，从原先的500万元左右飙升到900万元，尽管如此寻求合作的品牌仍络绎不绝。据开源证券发布的行业点评报告称，预计哪咤系列IP衍生品收入或达100亿元至150亿元，并通过电影热映扩大IP受众，IP总商业价值或达300亿元至350亿元。
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