文|李振兴日前,奈雪的茶(02150.HK)发布盈利预警,预计2024年净亏损8.8亿至9.7亿元,加上2020年-2022年的亏损,5年里累计亏损超16亿元。奈雪的茶曾是新茶饮第一股,也曾以“茶饮界星巴克”为愿景。对于亏损,奈雪的茶董事会方面称,消费市场疲弱,顾客消费谨慎,现制茶饮行业竞争加剧,影响直营门店收益及利润率。关闭部分表现不佳门店,产生闭店损失,预计继续关闭或改造经营不善门店,计提资产...
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