“B谷”商标背后的千亿野心:谷子经济能撑起B站的盈利梦吗?

Ofweek维科网
12 Mar

在日本秋叶原的街头,印着动漫角色头像的徽章、立牌、钥匙扣被统称为“谷子”。它们填满扭蛋机与专卖店,被视为二次元爱好者表达信仰的硬通货。如今,这股风潮正席卷中国市场。据Statista预计,中国潮玩消费者数量将从2015年的1900万人增长至2025年的4000万人,年复合增长率为7.7%。盲盒、手办、吧唧(徽章)等品类撑起了一个庞大的“为爱付费”市场。在这片战场上,Z世代用钱包投票的逻辑从未改变,...

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