在竞争激烈的水果市场,依然能挖出爆款。两年时间,叮咚买菜与产地深度共创,一炮打响了国产蓝莓的知名度——啵啵脆蓝莓,以“脆”树立了强心智。迸发出这样的产品巧思,来自产地和平台在数字化上的双向奔赴。前者青睐平台在用户洞察、营销推广等方面的赋能,而叮咚买菜则是在“招牌果”这盘棋上布局更多“子弹”。 数字化精准为蓝莓保鲜 到了3月底,啵啵脆蓝莓的销售将迎来旺季。“3月能每天供应8000吨左右的蓝莓,...
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