2月纺织服装行业延续消费复苏态势,品牌营销动作密集。百度搜索指数显示,全棉时代、比音勒芬等休闲品牌热度显著提升;运动品牌中,Lululemon、迪桑特、耐克搜索量同比保持增长。与此同时,本土运动品牌在识货平台的销量环比改善,但整体折扣有所加深,市场竞争进一步分化。品牌搜索热度:全棉时代领跑休闲赛道,运动品牌借势新春营销运动品牌2月搜索指数整体环比下降,但部分品牌仍实现同比增长。Lululemon以...
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