高途“营销赌局”:吴彦祖卖课与员工猝死风波背后,年亏损超10亿元

华夏时报
15 Mar

近日,吴彦祖在小红书、抖音等社交平台出镜为其主讲的英语课程引流招生,在明星授课背后还有知名教培公司高途。高途CEO陈向东在抖音上也进一步证实了该合作。  作为教培巨头,高途“双减”后一直探索转型,但与新东方与好未来等公司已经找到了新方向不同,其一直处于摸索阶段。就在2024年,高途由于重金营销导致亏损达到了10.49亿元,如今与明星合作课程也是一笔开支。而在此热门事件之外,高途还陷入了员工猝死风波...

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