整理 | 美股研究社2024年的中国互联网广告市场呈现显著结构性分化。一方面,短视频平台持续抢占用户时长,B站、快手等平台广告收入都在持续增长,其高转化效率与清晰的商业化链路吸引广告主预算倾斜。另一方面,长视频与社交媒体平台如微博、爱奇艺则面临增长压力。这一趋势凸显广告主的核心诉求已从“流量曝光”转向“效果转化”,倒逼平台优化内容生态与商业模型。在此背景下,微博于近日发布的2024年财报,成为观察...
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