腾讯控股(00700)午前涨超4%，截至发稿，涨3.84%，报527港元，成交额83.95亿港元。

消息面上，3月13日，腾讯宣布，旗下游戏开发、发行与营运平台腾讯游戏将参与下周一至周五(17日至21日)在美国旧金山举行的2025年游戏开发者大会(GDC)，天美工作室群将于GDC展馆内闭门演示尚未发行的多人冒险游戏《王者荣耀世界》。腾讯游戏并将举办近20场专家演讲，透过多元化展台，重点展示塑造玩家体验和游戏开发未来的下一代创新技术。

腾讯表示，自去年发布游戏AI平台“GiiNEX AI”以来，该平台现已支持1.5亿日活跃用户，并广泛应用于全球知名游戏。另外，腾讯官方一站式游戏质量服务平台WeTest将在今年GDC中亮相，展示AI赋能的覆盖游戏全生命周期的测试解决方案。

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