消费参考丨广告市场变局:B站、快手们增长,微博、爱奇艺们下滑

21财经网
14 Mar

21世纪经济报道记者贺泓源、实习生谭伊亭 报道互联网广告市场分化加剧。2025年3月13日,微博披露最新业绩。财报显示,在2024年,该公司营收4.57亿美元,同比下滑1%;归母净利润为886.5万美元,2023年同期为8323万美元。净利润大降背后是,大笔投资减值。具体来看,微博广告业务处于下滑区间。微博提到,在2024年第四季度,其广告及营销收入为3.859亿美元,较2023年同期下滑4%。这...

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