DC Expected to Become Meaningful Business for Mattel, CEO Says -- Market Talk

Dow Jones

Mar 14, 2025

1349 ET - Mattel inked a licensing agreement with Warner Brothers Discovery last month, regaining the rights to develop toys based on DC characters such as Batman and Superman. The partnership is important, CEO Ynon Kreiz says at the UBS Global Consumer and Retail Conference, because "it's among the upper echelon of the brands in the industry overall." The company intends to roll out a broad range of products starting in the second half of 2026, ranging from kids toys to high-end collectables aimed at adults. Kreiz says he expects the deal to meaningfully contribute to business: "It will be an important part of our portfolio and one that we believe we can elevate from its current level and take it to new heights," he adds. (connor.hart@wsj.com)

(END) Dow Jones Newswires

March 13, 2025 13:49 ET (17:49 GMT)

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The partnership is important, CEO Ynon Kreiz says at the UBS Global Consumer and Retail Conference, because \"it's among the upper echelon of the brands in the industry overall.\" The company intends to roll out a broad range of products starting in the second half of 2026, ranging from kids toys to high-end collectables aimed at adults. Kreiz says he expects the deal to meaningfully contribute to business: \"It will be an important part of our portfolio and one that we believe we can elevate from its current level and take it to new heights,\" he adds. 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The partnership is important, CEO Ynon Kreiz says at the UBS Global Consumer and Retail Conference, because \"it's among the upper echelon of the brands in the industry overall.\" The company intends to roll out a broad range of products starting in the second half of 2026, ranging from kids toys to high-end collectables aimed at adults. Kreiz says he expects the deal to meaningfully contribute to business: \"It will be an important part of our portfolio and one that we believe we can elevate from its current level and take it to new heights,\" he adds. (connor.hart@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 13, 2025 13:49 ET (17:49 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"MAT","symbol_name":"美国美泰公司","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2519692850","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2519692850","pubTimestamp":1741888140,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1349 ET - Mattel inked a licensing agreement with Warner Brothers Discovery last month, regaining the rights to develop toys based on DC characters such as Batman and Superman. The partnership is important, CEO Ynon Kreiz says at the UBS Global Consumer and Retail Conference, because \"it's among the upper echelon of the brands in the industry overall.\" The company intends to roll out a broad range of products starting in the second half of 2026, ranging from kids toys to high-end collectables aimed at adults. Kreiz says he expects the deal to meaningfully contribute to business: \"It will be an important part of our portfolio and one that we believe we can elevate from its current level and take it to new heights,\" he adds. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"MAT":"美国美泰公司","BK4125":"广播","BK4588":"碎股","DC":"Dakota Gold Corp","BK4108":"电影和娱乐","BK4190":"消闲用品","BK4585":"ETF&股票定投概念","WBD":"WARNER BROS DISCOVERY INC","BK4017":"黄金"},"translate_title":"首席执行官表示，DC预计将成为美泰有意义的业务——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MAT":1,"WBD":0.9,"DC":1},"content_text":"1349 ET - Mattel inked a licensing agreement with Warner Brothers Discovery last month, regaining the rights to develop toys based on DC characters such as Batman and Superman. The partnership is important, CEO Ynon Kreiz says at the UBS Global Consumer and Retail Conference, because \"it's among the upper echelon of the brands in the industry overall.\" The company intends to roll out a broad range of products starting in the second half of 2026, ranging from kids toys to high-end collectables aimed at adults. Kreiz says he expects the deal to meaningfully contribute to business: \"It will be an important part of our portfolio and one that we believe we can elevate from its current level and take it to new heights,\" he adds. (connor.hart@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  March 13, 2025 13:49 ET (17:49 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}