百亿营收背后的城镇路线:361度品牌重塑五年,超七成门店落子三线及以下城市

时代周报
13 Mar

2025年3月12日,361度(01361.HK)在李宁、安踏、特步四大运动品牌中率先发布了2024年度业绩。这距361度启动品牌重塑计划满打满算正好5年。2019年6月18日,上市十周年的361度在香港四季酒店举行品牌重塑发布会。彼时的361度,业绩规模不及安踏、李宁和特步,2018年净利还大跌。面对消费者购买习惯的变化这一大环境,361度从品牌、产品以及活动等维度启动品牌重塑战略。根据当时...

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