在白酒行业深度调整的背景下,珍酒李渡集团近日推出定价超万元的高端战略新品“珍五十”(简称“珍50”),以此献礼珍酒品牌成立50周年。这标志着珍酒李渡在高端化赛道的进一步加码,也折射出企业试图以产品升级应对行业价格倒挂、渠道库存承压等挑战。作为港股白酒第一股,珍酒李渡近年业绩表现亮眼。2023年财报显示,集团全年营收达70.3亿元,同比增长20.1%;经调整净利润16.23亿元,同比大增35.5%。...
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