从20%到33%：CounterPoint预测2025全球约4亿台智能手机具备AI功能
IT之家 3月20日消息，市场调查机构Counterpoint Research昨日（3月19日）发布博文，预测2025年全球智能手机中将有三分之一（约4亿台）具备生成式人工智能（GenAI）功能，较2024年的五分之一显著增长。
该机构认为在技术驱动下，芯片技术进步与轻量化大语言模型（LLMs）的普及，手机厂商逐渐从旗舰机型向中端机型下放GenAI功能，加速了GenAI在智能手机中的落地。
不过该机构也指出，当前GenAI应用尚未激发消费者强烈兴趣，厂商正探索更具实用价值的AI场景，以推动升级需求。
苹果和三星凭借高端市场优势与生态系统整合，通过“Apple Intelligence”和“Galaxy AI”抢占先机。中国品牌（小米、OPPO、vivo、荣耀）计划于2026-2027年将GenAI引入中端机型，推动普及化并挤压苹果市场份额。
2025年，“智能体AI（Agentic AI）”将成行业新关键词。相比现有GenAI助手，其目标是提供更自主、场景感知与行动导向的AI体验，成为高端机型差异化竞争的核心。
图源：CounterPoint Research
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