ZEEKR Unveils NVIDIA-Enhanced Driver Assistance System for Local Customers

GuruFocus.com
18 Mar

March 18 - ZEEKR Intelligent Technology Holding Limited (ZK, Financial) revealed plans to offer an advanced driver-assistance system free to local customers.

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The system allows vehicles to drive nearly autonomously between preset destinations, provided drivers keep their hands on the wheel and regulatory approvals are obtained. Initially, the technology will be piloted with a select customer group before a full rollout in April.

CEO Andy An emphasized that closing the gap with market leaders in driver assistance is critical amid intensifying competition. The system utilizes NVDA's Orin X chipsets and lidar technology, with future versions set to incorporate NVDA's Thor automotive chip and additional lidar units.

This upgrade will also feature in vehicles from Lynk & Co, a brand recently acquired by ZEEKR, and may extend to models from its parent company, Geely.

Investors are watching as the technology is expected to boost safety and competitiveness in the EV market.

This article first appeared on GuruFocus.

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