在 消费 市场深度调整的背景下，国内知名连锁小酒馆运营商 海伦司 （Helen’s）近日发布2024年度盈利预警，预计年度收入同比下降35.5%～39.7%，经调整净利润减半，面临上市以来首次股东应占亏损。这一业绩下滑与其门店总数增长至579家的扩张态势形成鲜明对比，揭示了酒饮消费市场的结构性矛盾。海伦司的业绩“双杀”主要归因于直营体系收缩和公允价值减值。公司年内关闭约80家低效直营门店，导致直营...
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