亚马逊(AMZN.US)持续加码汽车市场布局,继与现代汽车合作后,正计划将其汽车销售项目扩展至更多汽车品牌。周三,亚马逊汽车业务总监Fan Jin表示,这家电商巨头即将在其平台上推出二手车销售服务,这一举措标志着亚马逊在汽车领域的进一步扩张。
亚马逊汽车项目Amazon Autos近期刚刚从封闭测试阶段进入“公开测试”阶段。目前,该项目已在68个市场开展业务,较今年1月的54个市场有了显著增长。
Jin在接受采访时表示,Amazon Autos旨在帮助合作经销商最大化清理库存。“我们的重点始终放在经销商身上,致力于为他们提供全方位的服务支持——让他们能够按照自己的方式销售所有想卖的产品,”她解释道,对于消费者而言,该项目旨在简化购车流程,在保留现有经销商框架的同时,提供便捷的在线购物体验。
值得注意的是,开市客(COST.US)为其会员提供的汽车推荐项目已取得显著成效。据分析称,展望未来,随着亚马逊和开市客汽车购买项目的持续扩展,可能会对车美仕(KMX.US)、车之国(AN.US)、利西亚车行(LAD.US)和Carvana(CVNA.US)等传统汽车零售商带来增量竞争压力。
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