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　　瑞银发布研报称，维持阅文集团（00772）“买入”评级，目标价由39.4港元降至37.2港元。该行指出，阅文集团受去年下半年影视剧集项目营销开支高于预期的拖累，下半年non-GAAP净利润同比下跌17%，较瑞银及市场预期低37%及28%，但相信负面因素已大致体现在近期股价表现上。

　　展望未来，瑞银预期阅文2025年影视剧项目储备可能比2024年少，电影市场竞争加剧，相信未来IP衍生品业务进展及市场关注度转至人工智能应用，将是阅文股价上扬的主要驱动力，基于去年业务逊预期，将2025及2026年经调整净利润预测分别下调10%和9%。

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