特步国际2024年全年利润增长20.2%,今年加大DTC业务的投入(简体版)

第一上海
20 Mar

2024年全年业绩概况:公司收入同比增长6.5%至135.8亿元(人民币,同下),其中特步主品牌增长3.2%,专业运动业务增长57.2%。鞋类增长15.9%,服装和配饰类分别减少5.7%和增长18.4%。毛利率增加1.4pct到43.2%:主要受益于专业运动业务的拉动。SG&A费用率增加了0.5pct至31.6%,因为广告及推广费用和其他费用分别增加7.1%及13.5%(其比率分别提升0.1pct...

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