“3·15”晚会后：京东有产品日销环比增长320%
2025年央视“3·15”晚会曝光非标电线电缆及劣质卫生巾翻新乱象，揭露部分企业使用再生铜、虚标规格生产电缆，以及违规翻新卫生巾、纸尿裤等问题。
京东（09618/JD）多个业务部门迅速回应，以强硬底气对违规产品说不，并出台多项措施联动晚会提及的产品类别。
针对非标电缆乱象，京东工业宣布联合上海电缆研究所推行“一物一码”追溯体系，为产品赋予唯一Ecode标识码，实现生产至终端全流程可查。同时，依托数智化供应链优化厂商排产计划，降低合规企业成本，推动行业“优质优价”。目前，其自营电缆已覆盖北京、上海等地核心仓，支持全国211时效（当日达或次日达）配送。
京东超市发布声明，承诺自营卫生巾、纸尿裤均为品牌直供，严格执行七项质检措施，包括入仓检测、突击抽查等，并强调若出现劣质品将给予100倍赔偿。
晚会曝光后，京东买药连夜上线“医用护垫”专区，引入可孚（301087）、超亚等通过国家二类医疗器械认证的品牌产品，要求提供无菌检测报告及全链路区块链溯源。数据显示晚会播出后，专区上线当日相关搜索量环比激增530%，销量环比增长320%。
（文章来源：财中社）
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