还没到旺季中式养生水就扎堆了 品类突围仍需摆脱概念化

第一财经
19 Mar

2024年抢走无糖茶风头的中式养生水,正在面临新品扎堆的局面。记者了解到,夏季旺季尚未开场,包括统一企业中国(00220.HK)、北冰洋在内的多家品牌公布了养生水新品,据不完全统计已有超过40个到50个中式养生水品牌活跃在市场上。在业内看来,中式养生水品类还处在无序竞争状态,如何规范化、专业化仍是后续发展的重点。  走进一家便利店,各种薏米水、陈皮水、红枣水等养生水正在变得越来越常见。记者在北京市...

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