拼多多升级“净成交”功能,1小时以上退款且未发货订单可返还推广软件服务费

电商观察家
17 Mar

拼多多升级“净成交”功能据亿邦动力报道,拼多多宣布对“净成交出价”及“净目标投产比”两大推广工具进行功能升级,进一步优化商家推广成本核算机制,并扩大秒退订单的推广费用返还范围。此次升级被视为拼多多继1月推出相关功能后,在商家扶持政策上的又一次重要迭代,旨在持续降低商家运营成本,提升广告投放效率。据悉,根据新规,平台将对系统认定的“1小时以上退款且未发货订单”返还对应的推广软件服务费金额至商家账户,...

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