智通财经APP获悉，3月20日，宝尊电商(BZUN.US,09991)公布了截至2024年12月31日的宝尊电商第四季度未经审计财报。财报显示，宝尊2024年第四季度净收入30亿元，同比增长8%;第四季度经调整经营利润1.0亿元，同比增长37%。第四季度，宝尊品牌管理业务收入5亿元，同比增长17%。产品销售毛利率达50%，经调整经营损失同比收窄20%，新开店铺18家，品牌管理门店总数量达156家。
其中，GAP线下商业板块快速扩张，GAP四季度新开16家门店，覆盖中国10个城市。GAP还积极探索本土化营销创新，如开展了GAP×上新了故宫等营销活动，声量持续破圈。与此同时，HUNTER业务也稳步扩张，在上海开设了第二家线下门店，并成功进军马来西亚。
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