3月20日,途虎养车召开线上业绩说明会,谈到如何在普遍承压的市场环境下实现门店快速增长,董事会主席兼首席执行官陈敏称,这得益于公司不断巩固高线市场,持续推进下沉策略。其直言,高线城市的汽车保有量大,汽车服务需求旺盛,同时供给充足,竞争也相对激烈。在这些城市,途虎具有先发优势,通过近年的发展已经占据众多优质点位。至于低线市场,途虎自2020年开始实行下沉策略,公司完善标准化的管理和供应链等支持,使得...
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