2025年,中国品牌在升维。上市公司出现许多引人瞩目的品牌新现象:反内卷倒逼效率提升、文化赋能价值内涵、AI(人工智能)驱动智能跃迁、全球化叙事日益涌现同时,新一代消费群体的决策逻辑已从单一的功能需求转向更具深度的价值认同与情感共鸣。中国品牌正经历从“规模扩张”向“心智深耕”的觉醒元年。 这些品牌新现象,有什么新特点,体现什么趋势?品牌如何升维并影响企业发展路径?为此,每日经济新闻品牌价值研究院...
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