欧莱雅/雅诗兰黛都在做的医美生意,能成吗?

生物科技馆
17 Mar

2024年,化妆品企业觊觎医美市场蛋糕的趋势愈发显著。据不完全统计,本年度已有欧莱雅、曼秀雷敦、雅诗兰黛、上海家化等十数家知名化妆品企业或品牌涉足医美领域。其中,欧莱雅集团更是在一年内连续发起三起医美大动作,修丽可、福瑞达和敷尔佳等品牌更是深入布局三类医疗器械领域,头部企业的医美野心昭然若揭。素材来源:聚美丽在头部企业纷纷布局之下,医美市场作为新的增长点备受瞩目,同时,跨界动作也引发了一定程度的“...

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