【券商聚焦】申万宏源维持361度(01361)买入评级 指其渠道优化效果逐渐显现

金吾财讯
17 Mar

金吾财讯 | 申万宏源发研报指,361度(01361)24年收入同比增长19.6%至100.7亿元,其中,童装收入23.4亿元,同比增长19.5%,成人装收入73.8亿元,同比增长19%,电商26.1亿元,同比增长12.2%。归母净利润同比增长19.5%至11.5亿元,表现超预期。每股派息0.265港元,派息比率45%,相比23年的40%进一步提升。展望25年,管理层对业绩增长充满信心。根据公司业绩交流会,2025年前三个季度订货会表现较好,预计2025年销售增长10–15%,以销量增长拉动为主。毛利率40-42%,A&P费用率10-13%,研发投入占比保持在3%-4%,净利润率预计稳定在10%-12%。该行指,公司深耕运动行业二十余年,近几年加速在产品、品牌、渠道等方面深化内功,品牌升级持续推进,渠道优化效果逐渐显现。公司产品兼具高性价比和强功能性优势,渠道效率持续提升,新店型探索效果显着,有望持续获得快于行业的增长,提升市占率。考虑到业绩超预期,略微上调25-26年盈利预测并新增27年盈利预测,预计25-27年净利润为13/14.5/15.8亿元(原25-26年12.5/14.2亿元),对应PE7/6/5倍,维持买入评级。

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