曾经提出要“降低对销量的预期和欲望”的理想汽车,还是在追逐销量的路上摔了一跤。 理想汽车近日公布的2024年财报呈现出一组矛盾鲜明的数据:营收规模突破千亿元大关,但净利润却遭遇31.9%的大幅下滑。公司称由于产品组合不同和定价策略变化,2024年理想汽车的平均售价下降。 增收不增利的背后,理想汽车不仅面临被价格战拖累的困局,还正处于充满挑战的战略转型期。 面对小鹏等对手销量反超,理想汽车的...
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