事件描述公司FY2025年“致敬冰雪”尔滨×波司登战略成果发布等多场品牌建设活动,公司持续通过联名及时装周等活动增加品牌曝光度,此外高端渠道打造标杆店提升品牌势能,保持旺季稳健增长。事件评论多品类拓展成效凸显,时尚秀助力品牌力提升。回顾FY2025,防晒服方面,波司登开启了防晒衣2.0时代,更加注重防晒衣专业防晒功能的研发和时尚色彩版型设计,助力品牌力进一步提升,春夏淡季销售有望提速。冲锋衣方面,...
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