蔚来CEO:负面舆情等致乐道损失3成订单!

车联新生态
24 Mar

近日,蔚来汽车CEO李斌在蔚来2024年Q4财报会上,针对旗下第二品牌乐道的销量不佳做出了分析。其指出乐道的销量是没有达到官方预期的效果,主要与品牌的知名度不高及销售人员经验不足、乐道门店效能尚未完全释放、前期电池供应不足等因素有一定的关联。同时,李斌还指出,由于近段时间以来市场竞争激烈及负面舆情的影响,对于乐道品牌的销量造成了30%-40%的影响。资料显示:乐道汽车是蔚来品牌在去年5月推出的第二...

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