苹果流媒体业务Apple TV +每年亏损超10亿美元

腾讯自选股综合

Mar 21, 2025

3月21日消息，苹果公司旗下流媒体服务Apple TV +每年亏损额已突破10亿美元，成为其服务板块中少数尚未实现盈利的业务之一。

据悉，Apple TV+去年拥有4500万订阅用户，远低于 Netflix 的3亿和Disney +的1.25亿。

尽管该平台在原创内容领域斩获多项大奖，但用户增长与市场份额仍落后于 Netflix、Disney + 等竞争对手，迫使苹果加速调整内容策略以控制成本。

据悉，自2019年推出以来，Apple TV + 始终以 “精品原创” 为核心战略，累计投入超 200 亿美元制作剧集与电影，包括《Ted Lasso》《早间秀》《人生切割术》等口碑作品。据知情人士透露，苹果此前每年内容预算高达 50 亿美元，2024 年虽缩减至 45 亿美元，但亏损压力仍未缓解。

市场研究显示，Apple TV + 在美国电视收视率中仅占 0.2%，单日播放量不足 Netflix 的零头。为吸引用户，苹果采取硬件捆绑策略（如购买设备赠送三个月免费订阅）及学生优惠，但定价仍低于竞品 —— 其无广告月费 9.99 美元，低于 Netflix 的 17.99 美元和 Disney + 的 15.99 美元。（萧健）

海量资讯、精准解读，尽在新浪财经APP

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+每年亏损额已突破10亿美元，成为其服务板块中少数尚未实现盈利的业务之一。</p><p cms-style=\"font-L\">据悉，Apple TV+去年拥有4500万订阅用户，远低于 Netflix 的3亿和Disney +的1.25亿。</p><div><img src=\"http://n.sinaimg.cn/spider20250321/33/w980h653/20250321/c26a-a1d3516abae637ea21cdc0fd2edf7181.jpg\"/><span></span></div><p cms-style=\"font-L\">尽管该平台在原创内容领域斩获多项大奖，但用户增长与市场份额仍落后于 Netflix、Disney + 等竞争对手，迫使苹果加速调整内容策略以控制成本。</p><p cms-style=\"font-L\">据悉，自2019年推出以来，Apple TV + 始终以 “精品原创” 为核心战略，累计投入超 200 亿美元制作剧集与电影，包括《Ted Lasso》《早间秀》《人生切割术》等口碑作品。据知情人士透露，苹果此前每年内容预算高达 50 亿美元，2024 年虽缩减至 45 亿美元，但亏损压力仍未缓解。</p><p cms-style=\"font-L\">市场研究显示，Apple TV + 在美国电视收视率中仅占 0.2%，单日播放量不足 Netflix 的零头。为吸引用户，苹果采取硬件捆绑策略（如购买设备赠送三个月免费订阅）及学生优惠，但定价仍低于竞品 —— 其无广告月费 9.99 美元，低于 Netflix 的 17.99 美元和 Disney + 的 15.99 美元。（萧健）</p>\n<div></div>\n<div>\n<div><img src=\"\"/></div>\n<div>海量资讯、精准解读，尽在新浪财经APP</div>\n</div>\n</div></body></html>","source":"sina","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta 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href=https://finance.sina.com.cn/stock/relnews/us/2025-03-21/doc-ineqkqsv7010138.shtml><strong>腾讯自选股综合</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>3月21日消息，苹果公司旗下流媒体服务Apple TV +每年亏损额已突破10亿美元，成为其服务板块中少数尚未实现盈利的业务之一。据悉，Apple TV+去年拥有4500万订阅用户，远低于 Netflix 的3亿和Disney +的1.25亿。尽管该平台在原创内容领域斩获多项大奖，但用户增长与市场份额仍落后于 Netflix、Disney + 等竞争对手，迫使苹果加速调整内容策略以控制成本。据悉，...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/relnews/us/2025-03-21/doc-ineqkqsv7010138.shtml\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SG9999015341.SGD","symbol_name":"United Income Focus Trust Acc 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year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1,"TV":1,"MACW.SI":0.6},"content_text":"3月21日消息，苹果公司旗下流媒体服务Apple TV +每年亏损额已突破10亿美元，成为其服务板块中少数尚未实现盈利的业务之一。据悉，Apple TV+去年拥有4500万订阅用户，远低于 Netflix 的3亿和Disney +的1.25亿。尽管该平台在原创内容领域斩获多项大奖，但用户增长与市场份额仍落后于 Netflix、Disney + 等竞争对手，迫使苹果加速调整内容策略以控制成本。据悉，自2019年推出以来，Apple TV + 始终以 “精品原创” 为核心战略，累计投入超 200 亿美元制作剧集与电影，包括《Ted Lasso》《早间秀》《人生切割术》等口碑作品。据知情人士透露，苹果此前每年内容预算高达 50 亿美元，2024 年虽缩减至 45 亿美元，但亏损压力仍未缓解。市场研究显示，Apple TV + 在美国电视收视率中仅占 0.2%，单日播放量不足 Netflix 的零头。为吸引用户，苹果采取硬件捆绑策略（如购买设备赠送三个月免费订阅）及学生优惠，但定价仍低于竞品 —— 其无广告月费 9.99 美元，低于 Netflix 的 17.99 美元和 Disney + 的 15.99 美元。（萧健）\n\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}