耐克集团公布2025财年第三季度财务业绩。本季度耐克集团实现营收113亿美元,营收表现超分析师预期。其中耐克自营业务营收为47亿美元,耐克经销商业务营收62亿美元。耐克集团的库存资产为75亿美元,与去年同期相比减少2%,库存改善成效明显。
耐克正稳步推进战略转型步伐,通过持续释放品牌消费潜力,加大在跑步、篮球等传统优势领域和女性、户外等细分市场投入,为未来长期发展奠定坚实基础。耐克集团总裁兼首席执行官艾略特·希尔表示:“我们在过去90天内围绕‘Win Now’战略重点所取得的进展,进一步让我确信我们正走在正确的道路上。更令人振奋的是,通过运动员故事,性能产品和重大的体育时刻,耐克在本季度以运动为核心展现了品牌影响力。”
责任编辑:杨赐
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