(医药健闻2025年3月21日讯）Veeva Systems与全球生物医药公司杰特贝林（CSL Behring）宣布，基于Veeva China CRM Suite打造的C360 Elite数字化运营平台已在杰特贝林中国成功上线，将助力杰特贝林实现客户管理、学术推广及运营策略的全链路数字化升级。

此次上线的C360 Elite平台基于Veeva China CRM Suite构建，在满足中国市场合规要求的同时，通过智能化数据洞察与合规化流程设计，赋能一线团队精准触达医疗专业人士（HCP）的学术需求，优化患者服务生态。

基于Veeva China CRM Suite全新打造的C360 Elite平台将助力杰特贝林实现核心价值，包括C360 Elite平台应用了Veeva基于企业微信生态构建的Approved WeChat功能，实现了HCP之间的合规沟通。新一代平台提升了个性化体验，助力一线代表快速筛选和锁定工作目标，显著减少手动搜索时间，从而大幅提升工作效率；建立数据驱动的学术推广活动追踪体系，市场部可借助数据跟踪监控学术材料的使用效果，并生成多维度的活动分析报告，从而为学术推广策略的优化提供科学建议，实现更精准的客户洞察与学术推广。

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