3月21日上午消息，海尔集团董事局主席、首席执行官周云杰回归微博并发文。周云杰称，全国两会期间，我非常荣幸作为企业代表走上代表通道，讲述中国企业创新发展的故事，展现中国品牌涅槃超越的信心。没想到，我和小米雷总一起候场时“无意”的表情，在网上意外地火了，让我诚惶诚恐。

　　周云杰说，“网友都说我这次出圈了。我觉得，这次出圈，最大的收获，不是让网友认识了我个人，而是让海尔站在了大家面前，拉近了海尔与消费者的距离。网友都说我听劝，感谢大家的鼓励，正是你们，让我有勇气走上微博、抖音、微信视频号、小红书等各个平台‘出道’。我坚持认为，我出道不是为了打造企业家个人IP，而是学习企业如何与新时代对话，让海尔的产品、服务‘出道’。”

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责任编辑：尉旖涵

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